7th Avenue
From creative agency to strategic consultancy
The challenge
7th Avenue, a well-established Saudi-based branding agency, was repositioning itself to reflect a more strategic and consultative approach to brand building. However, its existing identity lacked the sophistication and alignment needed to support this new direction.
The solution
We led the rebranding effort by developing a comprehensive brand platform redefining the brand’s narrative, tone of voice, and visual expression. The new identity system used bold yet minimal visual elements, a refined typographic structure, and dynamic compositions that reflected the agency’s evolving vision and strategic clarity.
The impact
The rebrand elevated 7th Avenue’s credibility as a strategic consultancy rather than a purely creative agency. The refined system gave the agency a stronger voice in client negotiations, reinforced its thought-leadership positioning, and allowed it to present itself as a trusted partner for high-value, long-term brand building.
