← All work
ClientPARENO
RegionKSA/UAE
Year2026
ScopeBrand Identity
Product Branding
Packaging Design
Visual Language
Product Branding
Packaging Design
Visual Language
PARENO
The Noble Heritage
The challenge
Targeting the style-conscious, fashion-aware youth across the GCC, PARENO needed an identity that seamlessly fused regional pride with the elegance of high-grade materials and contemporary design.
The solution
Anchored by the concept “The Noble Heritage,” the visual language emphasizes elite craftsmanship and refined power. The branding utilizes rich, warm leather tones, elegant serif typography, and a distinct equestrian-inspired emblem to signify quality.
The impact
The identity empowers discerning men with total confidence in their personal style, successfully positioning PARENO as a premium, heritage-driven lifestyle brand in the region.
