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ClientVOID
RegionKSA
Year2023
ScopeBrand Identity System
Brand Strategy
Packaging Design
Visual Language
Brand Strategy
Packaging Design
Visual Language
VOID
Street culture, in trust
The challenge
This fashion and editorial platform needed an identity that resonated authentically with urban youth culture, streetwear aesthetics, and raw artistic expression.
The solution
The visual direction embraces a brutalist, avant-garde design language. It utilizes distressed textures, graffiti-style typographic overlays (“IN TRUST”), and dynamic, rule-breaking editorial grids.
The impact
The brand establishes a highly authentic, street-credible aesthetic that speaks directly to the fashion-forward, rebellious spirit of its core demographic.
