← All work
ClientSILTR
RegionKSA/UAE
Year2024
ScopeBrand Identity System
Brand Strategy
Packaging Design
Visual Language
Brand Strategy
Packaging Design
Visual Language
SILTR
Pure taste, every time
The challenge
Entering a saturated coffee market, SILTR needed a vibrant and distinct identity for its Saudi-made coffee filters that instantly communicated high purity and manufacturing quality.
The solution
The packaging design breaks away from traditional coffee branding by using a bright, geometric, and energetic color palette consisting of orange, pink, teal, and yellow. Bold, uppercase typography drives home the brand’s core promise: “High Pure Quality Taste Every Time”.
The impact
The bold design ensures massive retail shelf presence and strongly differentiates SILTR in the specialty coffee accessory market as a modern, high-quality local option.
